At last year’s NYC Veg Fest I met Carlos, the young and
energetic founder of Sacha Vida. Sacha Vida is a new company that recently
started bringing some of South America’s best superfoods up North to share with
us. They pride themselves on their sustainability, and the very high quality of
their products. I have been impressed
with Sacha Vida since first meeting Carlos and really loved the sample of Maca
they recently sent me. To help build a little holiday excitement, Sacha Vida
has agreed to do a giveaway of a bag of their maca as well as a bag of their delicious chocolate covered goldenberries! I know once you try it,
you’ll be as convinced as I am about its health benefits and Sacha Vida’s
quality.
First
tell me a bit about who you are and the founding of Sacha Vida.
Sacha Vida comes to life from
my desire to share the amazing super foods that are native to Peru. After I graduated from college I started to
work for an international shipping company and traveled all over the
world. During my travels I always ended
up talking about maca and other super foods from Peru and people would always
ask me where they could buy such products.
Eventually I started thinking about my own company and ended up leaving
my job to work on Sacha Vida full time.
It has been an amazing journey and we are excited and grateful for the
great support that our products have received in the U.S.
I love
your company’s mission statement about providing healthy plant-based foods
while also preserving the environment they grow in: the Amazon. Can you talk a
little about why the Amazon is so vital to protect?
I’ve travelled in the Amazon
many times and am always impressed by its beauty and its rich
biodiversity. The Amazon rainforest
provides most of the air that we breathe and it is also the best source of
natural remedies that could probably cure most of today’s illnesses. Many people don’t know that a lot of medications are derived from plants
that grow in the Amazon. The Amazon is
also home to many native tribes that have survived for thousands of years only
to be kicked out and robbed of their land by industrial agriculture and
deforestation. We need to protect the
Amazon in order to ensure that our planet fights back against global warming
and to ensure that we protect the natural ecosystems that our planet needs to
keep going.
When
did you first learn about Maca?
I learned about maca when I
was in college, during one of my travels to Peru one of my friends talked to me
about this natural powder that he used before he played soccer (we are talking
about playing soccer at approximately 10,000 feet above sea level). I did a little bit of research and found out
that the Chasquis, which were high distance runners in charge of delivering
messages on behalf of the Incas used maca during their journeys. I tried maca powder and felt more focused and
energized and have been hooked on maca ever since.
Why do
you think Maca is such a vital ingredient? How can it benefit us?
Scientists have proven that
maca is an adaptogenic plant, that means that it has the capacity to adapt and
benefit your body where it needs it most.
For example, a woman suffering from menopause symptoms will take maca and feel relieved and another woman
who is trying to conceive will take maca to produce healthier eggs. Likewise, an athlete training for a big event
will take maca before workouts and a scientist will take maca before going to
work. Maca is a rich source of
vitamins, minerals and it also supplies your body with calcium, zinc, iron,
magnesium, phosphorous and amino acids.
In addition, maca is known for its aphrodisiac powers and in Peru is
known as “Peruvian Viagra.” I heard countless stories of people using maca to
enrich their sex lives and to help them conceive. I use maca for its energizing properties,
nothing helps me focus and concentrate better than a spoon of maca in my
morning smoothie and I have friends that swear that a maca smoothie before
hitting the gym makes their workouts more intense.
What
is the best way for us to incorporate Maca in our daily lives?
Best way is to add a
tablespoon to your daily smoothie, juice or oatmeal in the morning. It is best to start gradually and start with
one tablespoon in the morning or before your workouts.
There
are generally two types, raw or gelatinized. What is the difference? Which, in
your opinion, is better?
People familiar with maca will
know that raw maca is a lot cheaper and harder to digest than gelatinized
maca. Besides the digestibility issue
you can also tell the difference with the flavor, raw maca has a much stronger
flavor that many people dislike or can not tolerate. Raw maca is made by pulverizing the dry maca
roots, gelatinized maca undergoes an
additional step where the natural starches of maca are removed in order to make
the maca powder more digestible while concentrating its nutrients. Some people’s digestive systems are more
sensitive and have to work harder to digest starches and other compounds in raw
maca, consequently they experience stomach pains or a feeling of discomfort
during the digestive process and may not give maca a second chance. Gelatinized maca powder does not cause those
side effects as it goes straight to your system allowing your body to absorb
all the nutrients and minerals found in maca immediately. Sacha Vida currently carries gelatinized
maca and so I am biased towards gelatinized maca which in my opinion is a
better product than raw maca. Now, on a
related side note, in Peru maca is always consumed cooked and never raw, people
who cultivate maca in the Peruvian highlands added it to their stews or toasted
but don’t eat it raw.
I also want to highlight that
we are the only company in the market that sells maca products that are Fair
Choice Certified which is a
certification system based in the International Human Rights Declarations and
Labor Conventions. I support this
certification process because it seeks to protect and assure the fair treatment
to everyone involved within the control of the company that implements the
certification system so it benefits the overall community of growers and
producers. This is the first fair-trade
standard created in Latin America that takes into consideration local market
and producing conditions and it also includes requirements on health, safety
and environmental protection.
Do you
have a relationship with the growers of your product? What are the conditions
Maca is grown in?
I have a very strong and close
relationship to the farmers that produce our maca products. I visit the maca farms every time I travel to
the highlands of Peru and have shared many meals and interesting conversations
with our farmer partners. They are
invested in producing a high quality product and are very excited to see that
their products are reaching the U.S. market. Maca is usually grown in high altitude lands, where lots of sunshine during the day and freezing
temperatures at night make it difficult for other plants to survive. Maca has adapted to this environment and
thrives by absorbing all of the minerals and nutrients from the soil in order
to grow and survive.
Tell
me about Sacha Inchi. There is a lot of buzz around the seed of this beautiful
star shaped fruit.
I am very excited about sacha
inchi finally getting the recognition it deserves. Sacha inchi is a vine and grows in the
Peruvian Amazon, it is a very sustainable crop because you can cultivate it
many times a year. The seed has one of
the highest plant based concentrations of Omega 3 fatty acids along with
protein and vitamins. This seed has been
consumed in the Amazon for thousands of years and the oil has been used by native
women to protect their skin. What
distinguishes sacha inchi from other plant based sources of Omega 3 is that
sacha inchi also has naturally occurring vitamin E which helps the oil preserve
its properties without oxidizing quickly like flax seed oil for example. In addition the oil is very light and is a
great complement to salads, dips, smoothies and cold dishes. I recommend that the oil do not be heated
because the Omega 3 bonds will break with heat and the nutritional value of the
oil is compromised. Sacha inchi seeds
are super healthy snacks, they are full of protein and Omega 3 and are a great
additional to trail mixes or enjoyed on their own. We are currently working on expanding our
sacha inchi line and will have new sacha
inchi products available online soon.
Anything
else you’d like the readers to know?
We are a family owned company
competing with big companies, what makes us different is that our products are
always organic and that we truly care about following fair trade practices with
our partner farmers. For example, our
maca products are the only ones in the market that are Fair Choice Certified.
In addition, I pick our partner farmers
carefully and usually spend weeks with them understanding their processes and
learning about their motivations. I
believe that a great part of being a successful entrepreneur is associating
yourself with partners who are as passionate if not more passionate than you
are about producing and delivering a high quality product. I grew up in Peru and unlike other
entrepreneurs I am vested in seeing our
partner farmers grow and prosper.
Economic development of their communities along with access to education
for their children are the first steps in the process. We have exciting projects in the pipeline
with these goals in mind and I hope to share them with you soon.
Besides
online, where can we find your stuff? Also what is the best way to connect with
you (Instagram, twitter, facebook?)
You can find our products in
New York at the Live Live Organic store in the East Village, you can also find
us in California at the Rainbow Grocery Coop in San Francisco and in
Massachusetts at Cambridge Naturals. We
are always looking to add more stores and if you want to see our products sold
in your local store I encourage you to speak to the food buyer at the
store and ask them to add our products
to their store inventory. You can
always connect with us through our Facebook, Twitter, Instagram and Pinterest
accounts, we love to hear from you!
Thanks
for doing the interview Carlos! Now for the exciting part. We are doing a
giveaway (call it a little holiday gift!) of a bag of Organic maca and chocolate covered goldenberries!
GIVEAWAY
Here are the rules.
First, the winner needs to live in the United States (sorry international
readers, no disrespect). The contest will end on December 30th at midnight. To
enter, you must be a subscribed reader to BYOL. To increase your chances of
winning leave a comment on this post or/and "like" "Sacha Vida" on facebook. You
will also gain a point if you "like" Bring Your Own
Lentils facebook page. a Rafflecopter giveaway
As always the information presented in this blog is for educational purposes only. It should not be considered as specific medical, nutritional, lifestyle, or other health-related advice.